About Us

Who Are We Actually?

Family, Switzerland, Japan

Umami Snack is a Swiss family business. Since 2017, we’ve been bringing the taste of Japan to Switzerland in the form of snacks, sweets, and drinks. What started as a hobby has become a full-time job. We’d like to take you on a journey. On our journey. Back to the past. To where it all began. Enjoy!

Crazy and proud of it.

The Team

Christine

U-Mami

Klemens

The Candyman

A Roller Coaster Ride.

The History

2021

The First Employee

Now the hobby is over. From now on, Christine works 100% at Umami Snack GmbH. She has given up her previous job and now puts all her energy into our business.

2021

The GmbH

From now on, we are a GmbH (limited liability company). Another step from hobby to business.

2021

2020

The Store

COVID is still an issue. No conventions are taking place and we finally want human contact again. We decide to open a store in Adligenswil in October. In addition to the popular products from our range, we also offer bubble tea, which we prepare fresh. On the opening day, people are queuing up.

2020

The Pandemic

The COVID pandemic hit us hard too. At least initially. Many don't know the difference between Japan and China. While the media was talking about the virus coming from China, many completely avoided our products. Our business was on the brink of collapse. Thanks to the best community in the world and an honest newsletter, we were able to turn things around.

2020

2019

The First Warehouse

After running the business practically from the living room until now, we have converted an entire room into our warehouse. Finally, space for all the delicacies from Japan.

2019

2018

The Subscription Boxes

We want to deliver the taste of Japan to our customers' homes regularly. In the first few months, these monthly subscription boxes were tasty but a bit monotonous. We have steadily improved this and thus been able to build up a large customer base.

2018

2017

The First Convention

Also in 2017, we attended our first convention. It was the Suisse Toy Digital, which was later replaced by Herofest.

2017

2017

The Online Shop

Klemens spent weeks setting up the online shop. On September 1, 2017, the first order came in and set a growing stone rolling.

2017

Before 2017

Honorable Mention

Before Christine and Klemens started with the 'Umami Snack' project, Au and Marcel were operating under this name. They gave the name, had the logo designed, and laid the foundation for this project. In this early form, 'Umami Snack' was mainly seen at conventions. There wasn't a real online shop.

Before 2017